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101 Series: Navigating Enterprise Procurement for Startups

Event Information

Join us to get an overview of how large enterprise works so that you are prepared for the journey before it begins. Startups can feel like they've won the day when they convince someone at a potential customer to be their champion, but that is just the beginning. Startups need to understand how their enterprise customers procure goods and services if they want to make it to the finish line. This session will deliver three key outcomes: An understanding of how the enterprise procurement process works; A sense for the obstacles one might encounter; and Strategies for navigating this setup to get to the final sale. This session will be helpful for any founder or executive of a startup or a growth company, but it will be especially vital for technology executives to help them understand how enterprises make purchasing decisions.

When: January 18, 12:00 - 1 p.m. 

Where: Online 

Note: You will be redirected offsite as registration will occur through Eventbrite.

How to Become a Client

Becoming an Innovate Niagara client is quick and easy, and there’s no fee. 


Complete the Become a Client form online.


We’ll schedule you a meeting with an advisor.


Meet with that advisor to plan your next steps.


(905) 685-3460 Contact

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