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MaRS: Product Marketing

Product Marketing Dec 05 Banner

Event Information

This two-part workshop focuses on go-to-market strategies, covering user acquisition, retention, and growth. Founders will learn to set up a "Get-Keep-Grow funnel" and explore 2BTesting/InTesting and Pass/Fail Funnel.

The learning objectives include channel selection, CAC calculation, and growth experiment implementation. Prerequisites include having an MVP and being ready for market tests.

Participants need a strong internet connection, a webcam, Excel/Google Sheets, and paper/pen. The workshop is exclusive to Regional Innovation Centre (RIC) clients.

How to Become a Client

Becoming an Innovate Niagara client is quick and easy, and there’s no fee. 


Complete the Become a Client form online.


We’ll schedule you a meeting with an advisor.


Meet with that advisor to plan your next steps.


(905) 685-3460 Contact

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