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Building Your Employer Brand: How Startups Attract Talent + Investor Confidence

Event Information

For most startups, hiring happens in bursts — after a funding round or when a key team member leaves. But the most successful startups don’t just hire when they have to — they build an employer brand that attracts the right people consistently and inspires investor confidence.

In this interactive webinar, Pivot + Edge will share how employer branding goes beyond job postings to tell your story in a way that resonates with both top talent and potential investors.

You’ll learn how to:
  • Define and communicate your unique employer brand
  • Create consistent, engaging content that showcases your culture
  • Position your company as a place where people want to work — before you even post a role
  • Understand how investors view employer branding as a signal of growth readiness, operational maturity, and scalability

This session will leave you with a practical framework you can immediately use to:
  • Build your employer brand
  • Attract stronger candidates
  • Walk into your next funding meeting confident that your people strategy matches your product strategy

Who Should Attend?
  • Startup founders and leaders preparing to scale
  • HR and talent professionals in early-stage companies
  • Investors interested in how employer brand signals readiness

Event Details
Date: Tuesday, October 1, 2025
Time: 12:00 – 1:30 p.m. EST
Format: Online webinar (Zoom link sent after registration)
Tickets: Free

About Pivot + Edge
Pivot + Edge helps startups attract, hire, and retain the right people by building authentic employer brands and delivering hiring strategies tailored for high-growth companies.


👉 Register today to secure your spot!

Register here

How to Become a Client

Becoming an Innovate Niagara client is quick and easy, and there’s no fee. 

01

Complete the Become a Client form online.

02

We’ll schedule you a meeting with an advisor.

03

Meet with that advisor to plan your next steps.

BECOME A CLIENT

(905) 685-3460 Contact

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