Growth Strategy - January 27 & 29

Overview

In this 2-part session, learn how to evaluate specific growth and business model development decisions in your growth strategy.

Growth Strategy
Making the decision to grow your business in new geographies, new verticals or new categories will be the focus for this Everest session. As you gain traction, you may find your company faced with more growth opportunities than your resources can absorb. Knowing which ones to make strategic priorities and which ones to say no to can often be the most difficult decisions.

Led by our Growth Strategy expert, Jeff Chochinov, a strategic prioritization tool will be introduced to help entrepreneurs evaluate specific growth and business model development decisions. Entrepreneurs will walk away with a working knowledge of this strategic tool so it can be deployed amongst their team.

Workshop Schedule*

• January 27, 2025, 1:00-3:00pm EST
• January 29, 2025, 1:00-3:00pm EST

*Please note that this is a 2-part session, and each session is 2 hours long. Attendance is required for both sessions.

Requirements:

• Strong internet connection
• Web Camera with video conferencing capabilities

Who should attend?

• Entrepreneurs with established assumptions and hypotheses that are ready to test scenarios while working through problems within their startups.
• Startups with a prototype/ beta or minimum viable product (MVP), but also have a team, some customer validation, and some traction.
• Only available to Regional Innovation Centre (RIC) clients. Please contact your RIC contact for more information.

Please note that to benefit from the peer-to-peer nature of these sessions, all attendees are expected to engage and remain for the full session.

Deposit
In order to take advantage of the session, we require participants to give a deposit of $25. This deposit is fully refundable ONLY upon completion of the post-session survey following each session within 5 days of the last session. Given the intimate nature of the session, and because the success of each session relies on the attendance of ventures, we use the deposit to ensure that ventures will attend when they sign up.

If you are no longer able to attend the session, we require 2 business days' notice. Please email workshops@marsdd.com. We regret that failure to do so may result in the loss of your deposit.


About the facilitator
Jeffrey Chochinov, Co-Founder, Astral

Jeffrey is a facilitator with MaRS Entrepreneurship Programs. He has over 20 years experience leading marketing, corporate strategy, new product development and finance at Newell Rubbermaid, Rhone Poulenc and Procter & Gamble. He was co-founder of a healthcare startup funded by Rubbermaid and led its marketing, new product development, and commercialization efforts from inception through maturity. He has extensive experience in the US and Canadian marketplace with an emphasis on healthcare, technology and commercial product sectors.

He now advises early-stage companies as well as new ventures within established companies on the formulation and execution of unique strategies that will ignite growth.

Jeffrey is particularly interested in helping mature companies struggling with growth to identify and develop new business models. He has helped several earlier stage companies position themselves as growth catalysts for mature companies going through this struggle. Jeffrey returned to Canada after living and working in the US for nearly a decade and is now very passionate about helping Canadian entities develop and thrive.

Register Here

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